Digital advertising is a dynamic landscape that is influenced by advertising platforms and marketing tools. As of today, there are more than 4.7 billion websites and over 6 billion users who consume digital content every day. Marketers target their audience through online advertisements that have attractive banners and rich media graphics. That being said, several advertisements fail to reach their potential due to lack of data-driven methodologies. A popular technique amongst skilled marketers to avoid such failures is the use of programmatic advertising. It is a technology that automates the buying process for all types of ad spaces across a wide range of digital devices. It is rapidly gaining traction as marketers gain better control over digital media spends. Programmatic advertising enables marketers to accurately measure their ad spend and avail the benefits of automation with effective audience targeting. Besides, it also eliminates instances of internet ad fraud. This blog post highlights the key benefits of programmatic advertising to automate digital marketing agency processes.
Key Benefits of Programmatic Advertising
Online advertising is expensive and it might not deliver the desired results if not performed judiciously. About 40 percent of the ad budget is consumed by intermediaries such as ad agencies, DSPs, and ad exchanges. A major part of the ad budget is also used to buy digital media. For example, a company with an ad budget of $100 will spend only $60 to drive ad impressions and generate leads. The remaining 40 percent is consumed by intermediaries. Programmatic ad platforms provide an effective budget control mechanism to marketers with a high-level of transparency across the cost chain. Besides, it automatically identifies the best medium to buy relevant media and reduce intermediary fees. The automation of online marketing servicesenables advertisers to take the most relevant path for driving ad impressions and attract target customers. Besides, it unlocks at least 20 percent budget savings to improve the ads’ quality-score.
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Ad Fraud Prevention
In Display advertising, a major proportion of the ad budget is often consumed by fraudulent bots that are deployed by black hats. There have been innumerable fraudulent events in online advertising where the ad budget was lost to invalid traffic or bots. Programmatic advertising enables advertisers to effectively monitor their display platforms to closely analyze their ad impressions and inbound traffic. PA campaigns automatically filter the ad traffic, blocking bots and other types of non-human traffic.
Improved Ad Relevance For Better Targeting
A large proportion of your ad budget is usually consumed to drive irrelevant traffic from sources that are not beneficial for your business. It happens due to irrelevant or non-contextual targeting. If a particular ad campaign has an undefined target audience, it is displayed to all the users which substantially reduces the conversion rates. Nevertheless, a majority of internet users incorporate ad-blocking tools in their web browsers. It causes adverse effects for online advertisers as their ad budget is wasted with zero customer acquisition. Programmatic advertisements are directly integrated with your CRM software to automatically optimize ad campaigns for target customers. It thus eliminates disconnected experiences and significantly improves your conversion rates.
The Future of Advertising
Modern day advertising platforms can accurately predict consumer behavior by analyzing their past shopping experiences. Besides, advertising techniques like remarketing have made it easier than ever to reach your target audience and convert them into customers. An average advertising campaign requires a thoughtful assessment of various marketing factors like keyword research, competitor analysis, audience targeting and more. It also involves audience segmentation based on parameters like location, demographics, gender and age group. With the advent of programmatic advertising, the entire process has been automated. PA platforms can directly sync up with CRM systems. They automatically use necessary data to optimize ad campaigns for the target audience. Also, it reduces unnecessary expenses in the form of intermediary fees and media purchases to enhance your ROI.
Why Choose Oodles Marketing for Digital Advertising?
We, at Oodles Marketing, configure your advertising campaigns for automation with tech-driven methodologies. Our PPC management services focus on increasing your ad’s visibility to boost conversion rates. We use the latest tools and techniques to optimize your ad campaigns with improved quality score.