Advertisements are always crucial for businesses, whether they are digital or traditional. They assist businesses to effectively introduce their products and services to a wide range of audience. They also enable users to find appropriate products and services that make their lives simple and better. Nonetheless, the state of the global digital advertising industry is far from being perfect. Currently, it faces several issues.
The ad-tech is centralized, and giants like Facebook and Google control it. Another challenge the industry faces is the use of user data for targeted ads and on their privacy rights. Besides, current intrusive and invasive ad formats also plague the digital advertising industry. Instead of benefitting users, they impede the user experience. Users have also found ways to deal with them with ad blockers.
Blockchain technology here provides efficient solutions to resolve these digital advertising industry challenges. It provides a platform to create new revenue models and improve existing processes with trust, transparency, and security.
Is Blockchain for Digital Advertising a Right Technology?
Blockchain application development enables immense potential in digital advertising. Among other benefits, its potential to connect publishers directly with advertisers is commendable. Indeed, it seems beneficial to explore blockchain-based advertising for the above-mentioned benefits.
Read Full Article: Introducing Blockchain for Efficient Decentralized Digital Advertising