Today, Amazon is the largest and fastest-growing marketplace where you can reach millions of shoppers with sophisticated advertising initiatives. These advertising initiatives span the entire marketing funnel. We will look later in the blog post on how we can apply some of the best Amazon marketing strategies to grow your business on Amazon. The huge opportunity on Amazon has attracted more competition than ever. That’s the reason it’s essential for you to plan and execute the right marketing strategy to get to your target audience. In this blog, you will see some of the most successful Amazon marketing strategies. They will kickstart your business on Amazon by driving the performance of your advertising campaigns and product listings.
Let’s take a look at some of the best Amazon marketing strategies for 2020.
Optimized Amazon SEO
Optimizing your products with the assistance of Amazon SEO services certainly support your customers who look for products with relevant search terms. That’s why you should take note of what keywords you are using, and also the titles, descriptions, and images that you are adding. You must also include questions and answers (Q&A) section to answer commonly asked questions and to keep your customers informed.
Also, Read | How to Optimise Your Amazon Product Listings
It lets you put your products in front of users who may not have found it on their own. Amazon offers three kinds of Amazon advertisements namely:
Amazon ads are CPC (Cost-Per-Click) ads that can be displayed not only on the Amazon website and app but also on websites and apps that aren’t owned by Amazon. These are customizable ads, and you can customize them to take users to your Amazon store, product page, or a custom landing page.
Sponsored product ads
They are Amazon PPC (Pay-Per-Click) ads and are very popular. They have a comparatively high conversion rate of around 10% and appear virtually everywhere.
Sponsored brand ads
They feature a headline, logo, and up to three of your products. They assist in driving brand awareness and can be found on the search page.
Amazon offers an Amazon affiliate program that enables website owners to advertise their products on their websites. When anyone clicks on those links and purchase a product, they get a commission. It’s a great strategy as it drives new traffic to your Amazon page. Also, featuring your products on multiple websites provide you a great number of customers that you won’t get otherwise.
You may be selling on Amazon, but your advertising need not be limited to the platform. With third-party advertising, you can gain an increase in clickthrough and conversion rates.
Facebook is one of the major platforms on social media. With Facebook’s paid ads platform, you can push completely new audiences to your Amazon store and products.
Google receives over 63,000 searches every second which makes it a valuable marketing channel. With Google Ads, you can leverage its features like retargeting and email marketing.
One of the most popular features of Amazon is its review system. You must focus on getting positive reviews to boost your product popularity organically. Offering some incentives often, like temporarily lowering your prices or sending a free product with your main product encourages customers to leave good reviews.
Improving Amazon Listings
It should be a top priority to consistently focus on Amazon listing optimizations. These are some of the ways to improve it and boost your ranking:
Provide free & fast shipping
Every customer appreciates free shipping. Sometimes, free shipping becomes a way to encourage customers to purchase more of your products. It’s an added advantage for your customers if you provide them fast shipping. Amazon has a reputation for delivering its products as fast as possible. They have set a high standard with their 2-day shipping. Anything slower than that doesn’t meet their standards.
Test out multiple advertising methods
You must try out different marketing channels to collect data to optimize your advertising strategy. Those collected data will enable you to find out which ads work better than others. It is also possible that certain ads work better with selected customer segments only.
Review your seller analytics
Amazon offers a seller Analytics feature that lets you access data such as which products are performing well. You can leverage this seller analytics data to make informed decisions about your business, such as choosing out which customer segments to focus on.
We can conclude that Amazon is here to stay and it is only going to get bigger and better. That’s why implementing Amazon marketing strategies will assist you in leveraging Amazon’s huge user market. It will boost up your Amazon business and promote rapid growth.